Understanding Your Brand Voice & How to Train an AI to Match It
This isn’t about writing like a robot,
it’s about helping tech understand your tone, so your message always sounds like you.
Why Brand Voice Matters More Than Ever
Every author has a voice – but not every author has a system for keeping it consistent.
And when you’re using AI tools (like ChatGPT, Copy.ai, or even your own trained assistant), that inconsistency shows up fast:
Posts feel a little too polished or stiff.
Blurbs lose your emotional edge.
Emails sound like they were written by someone else.
The truth? AI can amplify your voice beautifully – but only if it understands the unique way you tell a story.
That’s where voice training comes in.
What Is Brand Voice - Really?
Your brand voice isn’t just about tone (though that matters). It’s the full emotional blueprint of how you communicate:
| Element | What It Does |
|---|---|
| Tone | Sets the emotional temperature — confident, cozy, fierce, etc. |
| Language Style | Shapes pacing, sentence structure, rhythm |
| Values | Aligns your message with what your readers care about |
| Repetition & Anchors | Reinforces what you’re known for |
| Story Themes & Tropes | Recurring narrative patterns your audience connects with |
| Character Voice Influence | How your MC’s lens shapes your writing style |
| Genre Aesthetic | Helps align mood and language to reader expectations |
| Emotional Range | Defines how your voice shifts between scenes, moments, and platforms |
When your voice is clear, you build trust, recognition, and resonance – on any platform.
How AI Learns From Your Voice
AI tools don’t “get” you – they get patterns.
So when you train an assistant (like the one we build into every Author Toolkit), you’re not teaching it your story – you’re teaching it:
What your tone feels like
What kind of phrasing you use
What themes and tropes you return to
How your readers expect to feel after a post
We do that by:
Creating a Voice & Tone Guide with examples from your own writing
Mapping out your character/world/story aesthetics
Feeding in prompts that shape how AI outputs are structured
Think of it as setting a creative standard. Once trained, your assistant can write with you – not over you.
How to Start Training Your AI (Even Without a Toolkit)
Want to experiment on your own? Here’s how to build a basic voice-training setup:
Step 1: Pull 3–5 pieces of writing that feel most like you.
This could be:
- A scene from your novel
- A caption that got great engagement
- A bio or blurb you actually love
Step 2: Analyze them.
What’s consistent?
- Short or long sentences?
- Formal or conversational?
- Specific emotional hooks?
Step 3: Create your own mini voice guide:
What’s consistent?
- Short or long sentences?
- Formal or conversational?
- Specific emotional hooks?
Step 4: How to prompt the AI more clearly.
Here’s a beasty sample prompt to use with tools like ChatGPT:
You are the book marketing expert for [Author Name]. Below is a sample of our current brand voice and the guide we use to create content. We focus on emotionally resonant, story-driven, genre-aligned material designed to connect with readers, not just sell to them.
Here is our voice guide:
- Tone: Fierce, poetic, emotionally intelligent
- Style: Short paragraphs, high sensory language, fragmented rhythm
- Avoid: Corporate clichés, over-explaining, passive voice
- Values: Reader connection, emotional truth, character-first storytelling
Here are 2–3 sample captions or blurbs that reflect our voice: [Paste samples here]
We’re currently preparing for the release of Book 2 in [Series Title]. Below is a short summary of the story, characters, emotional arc, and current themes: [Paste summary or notes here]
I’d like your help brainstorming 10–15 content ideas for the next month that align with our voice and themes. Include hooks, emotional angles, and a mix of platform formats (captions, carousel outlines, quote ideas, newsletter intros).
Focus on story-first marketing and content that builds trust with our readers while still giving visibility to the series.
This kind of prompt gives the AI context, creative parameters, and purpose. And it makes the assistant truly collaborative.
Want a Done-For-You Voice System?
If this feels exciting but overwhelming – that’s exactly why we built the Author Toolkit.
We train your voice into a system. Then we give you prompts, captions, strategy, and story-aligned visuals you can reuse anywhere – or let us build them for you.